CNM Communications and MIM signs training and capacity building agreement

Dec 1, 2022

CNM Communications Consulting Agency on Wednesday (30th November 2022) signed a memorandum of understanding with the Malawi Institute of Management (MIM) to offer joint training and capacity building programmes to public relations and communications practitioners in the country.

Signing ceremony

CNM Communications offers consultancy service in communication and PR strategy development and research services, business strategy formulation, printing and branding, editing and production of corporate publications, and training and capacity building in both PR and customer services as well as digital PR and marketing.

Established by the Malawi Government in 1989, MIM is Malawi’s premier institute in leadership and management training, research and consulting services and is accredited by Malawi’s National Council of Higher Education (NCHE) and United Kingdom’s NCC Education.

The MOU was signed by MIM acting Executive Director Dr Jessie Kabwila and CNM lead Consultant and Managing Director Mr. Baldwin Chiyamwaka.

The main objective of the collaboration is to jointly offer capacity building and training services in line with Enabler Number 5 of the Malawi 2063 Vision on Human Capital Development.

The programmes to be offered are tailor-made for the Malawian industry both in public and private sector and target PR, communication and marketing practitioners, managers, company executives and those holding public positions including politicians.

In his speech, Chiyamwaka expressed profound gratitude to MIM Management for the collaboration. He said the collaboration will initially focus on training and capacity building in areas such as formulation of PR and communication strategies; crisis and issues management; media relations; digital PR and marketing, communication research; personal and corporate branding and general consultancy services.

“The most unique thing about this collaboration is that it involves local experts in PR and communications meaning that our programmes are tailor-made to bring local solutions to local problems,” said Chiyamwaka.

In her remarks, Dr Kabwila said Malawi is policy rich but lacks implementation. She pointed out some national communication challenges such as development and packaging of communication messages, management of narratives, and the way government machinery communicate to its stakeholders.

“The collaboration will help to implement the Malawi 2063 Enabler Number 5 on Human Capital Development which we are mandated to lead. It will also help to produce ‘warrior’ PR officers and communicators. These PROs and Communicators will be provided with a skill set that will enable them to effectively communicate and write a better story about Malawi to attract investors, among others,” said Dr Kabwila.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.